Well, let me tell ya somethin’ ’bout this “box logo” thing, ya know? It ain’t rocket science, not one bit. It’s just a picture inside a square, like them photos we used to put in them little frames, only this here’s for your business, I reckon.
First off, you gotta make it stand out. Can’t just be any old scribble in a box, no sir. Gotta be somethin’ folks remember, somethin’ that sticks in their brain like a catchy tune. Think of it like this, if you’re sellin’ apples, you don’t want a picture of a pear in that box, do ya? Makes no sense, right?
- So, number one, keep it simple.
- Number two, make it clear what you’re sellin’.
- Number three, don’t make it too busy, ya know? Too much goin’ on, folks get confused.
I heard tell this fella, he had a shop, sellin’ chickens. And his box logo, well, it had a picture of a dog in it! Can you believe that? A dog! Nobody knew what he was sellin’. Had to shut down his shop, poor fella. So, yeah, gotta make it clear, real clear, what you’re all about.
Now, some folks, they go all fancy with their box logos. All them squiggly lines and bright colors. Makes my head spin, it does. Sometimes, simple is best, ya know? Like them old signs, just black and white, but they tell ya exactly what’s what. “Smith’s Grocery,” plain and simple. You knew what Smith was sellin’, groceries! No fuss, no muss.
But then again, you gotta think about them young folks, always wantin’ somethin’ new and shiny. So, maybe a little color ain’t so bad, long as it ain’t too much. And that picture inside the box, gotta be somethin’ special. Somethin’ that says, “Hey, look at me! I’m different!”
Originality, that’s what they call it. Means it ain’t like nothin’ else out there. Like my grandma’s apple pie, ain’t nobody made a pie like hers, no sir. Same thing with your box logo. Gotta be your own special recipe, not copied from nobody else. If you got a bakery, ya box logo can’t look just like the fella down the street who also got a bakery. Folks’ll get mixed up, and you don’t want that, no siree.
I see these young’uns now, they got computers and all that fancy stuff to make their box logos. Back in my day, we just drew it out on a piece of paper, good enough for us. But I reckon, if them computers make it easier, then why not use ’em? Just don’t let it get too complicated, that’s all. Keep it clear, keep it simple, and keep it somethin’ that folks will remember. And for the love of Pete, make sure it tells folks what you’re sellin’!
And don’t forget, this here box logo, it ain’t just for your shop sign. You gotta put it on everythin’. Your business cards, your bags, even your aprons, if you wear one. That way, folks see it everywhere, and they start to recognize it. Like that fella with the big M on his burgers, ya know? See that M, you know you’re gettin’ a burger, ain’t that right?
So, there you have it, my two cents on this box logo thing. It ain’t complicated, just gotta use your common sense. Make it stand out, make it clear, and make it your own. And don’t go puttin’ no dogs on your chicken boxes, ya hear?
And somethin’ else I heard, them fancy folks got these things called templates, see? They got pictures already made, and you just gotta pick one and stick your name on it. Well, I don’t know about that, seems like cheatin’ to me. But if you’re in a hurry, I guess it’s better than nothin’. Just make sure it still fits what you’re sellin’, ya know? Don’t go puttin’ a picture of a tractor on your hair salon box logo, that just don’t make no sense.
Lastly, make sure this here box logo, it looks good no matter how big or how small it is. Sometimes ya put it on a big ol’ sign, sometimes ya put it on a tiny little sticker. Gotta be clear and easy to see in both, right? So, when you’re making it, remember to look at it real close, squint your eyes, and make sure it’s still readable, no matter the size.
Well, that’s all I got to say about box logos. Go on now, and make yourself somethin’ special.
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